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Post Graduate Certification in

Digital Marketing

100% Placement Guarantee

Duration

Duration

4 months + Placements

Recruitment Partners

Recruitment Partners

300+

Highest CTC

Highest CTC

₹15,00,000 PA

39,900EMI options starting from ₹4,433/month
Fees rising from 3 April 2023
Enroll nowFree Counselling

Program Overview

With the rise of e-commerce and online businesses, Digital Marketing has become an essential aspect of any organization's marketing strategy. This has led to a huge demand for digital marketing professionals in India. It is also one of the highest paying non-IT roles with a CTC range of 4.5 LPA to 6 LPA for skilled entry-level positions. Aspirants in this job role usually see rapid career growth, flexibility in working style and several opportunities to undertake entrepreneurship, as well.

The Post Graduate Certification in Digital Marketing with Placement Guarantee is specifically designed for aspirants looking to build a career in Digital Marketing. The Program involves an intensive 3-Month Corporate Training Program followed by assured placements at top global companies. We offer 100% Money Back if we don’t fulfil this promise. By the end of this Program, you will be working in a job you love with a salary package that you deserve.

Companies Hiring: Flipkart, Zomato, Amazon, Unacademy, Udaan, Unacademy, Nykaa, Lenskart, Vedantu and many more.

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Training Advantage

1-on-1 Customized Training

Get 8 one-on-one sessions with Industry Experts

Live Training + Learning Platform

Best of both, live and self-paced training

Dedicated Mentor

For guidance, doubts and motivation

Designed by Corporates

100% skill-based training for today’s job market

1-on-1 Customized Training

Get 8 one-on-one sessions with Industry Experts

Placement Advantage

1-on-1 Placement Mastery
1-on-1 Placement Mastery

Mock Interviews, Career Counselling, and more

2 Years Placement Insurance
2 Years Placement Insurance

Extended Placement Support for 2 years

Professional CV made by experts
Professional CV made by experts

CVs made to clear HR rounds & land maximum interviews

Confidence & Mindset Training
Confidence & Mindset Training

Get in the right mindset to crack your dream job

Assured interviews with top MNCs
Assured interviews with top MNCs

Assured interviews at 300+ top companies

Super Interview Kit worth ₹14,997
Super Interview Kit worth ₹14,997

Your helping hand to stay ahead of the curve

1-on-1 Placement Mastery
1-on-1 Placement Mastery

Mock Interviews, Career Counselling, and more

Post Graduate Certification in Digital Marketing

Post Graduate Programs follow the guidelines of an Accredited University-approved Curriculum. Each Program has a mix of Live, Practical & Self-Paced Learning to ensure every learner attains mastery and job-readiness. This Certification is recognized globally by Corporates, MNCs and Educational Institutions.

Eligibility Criteria

  • 10th Percentage: Minimum 40%
  • Basic knowledge of English
  • Actively seeking a job
  • High-speed Internet connection
  • Laptop (preferred) or mobile with working camera and microphone

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Course Curriculum

  • Unlock your potential through the power of effective communication.

  • 8 Personalized guidance from the experts.

  • Parts of Speech
  • Tenses
  • Type of Verbs
  • Interrogative Form In Language

  • Communications
  • Interview Preparation
  • Resume Crafting
  • LinkedIn Optimization
  • How to Aim for the right profile
  • Mock Interview
  • Business Communication Emails
  • The Power of Body Language
  • The Art of Active Listening for Success
  • Professional Grooming

  • MS Excel & Google Sheets
  • CRM Software like Leadsquared

  • Marketing
  • Sales
  • Business Operations
  • Human Resource
  • Customer Service

  • What is Marketing ?
  • 4P's of Marketing in Marketing Mix
  • 7P's of Marketing in Marketing Mix
  • Marketing Management
  • Intro to STP (Segmentation, Targeting, and Positioning)
  • STP Analysis
  • Segmentation in STP Analysis
  • Targeting in STP Analysis
  • Positioning in STP analysis
  • What is value Proposition?
  • Assignment - Value proposition canvas
  • What is SWOT Analysis?
  • SWOT Analysis for Amazon
  • Assignment - SWOT
  • What is Holistic Marketing
  • Assignment - Holistic marketing

  • What is a Strategy?
  • Strategy vs Tactis
  • What is a Business Strategy?
  • Strategy Pyramid and Strategy Map
  • Assignment - Strategy Roadmap

  • Components of business strategy
  • Vision Statement of a company
  • The mission statement of a company
  • What are Goals and objectives?
  • Amazon's Mission, vision and goal
  • Resource based theory
  • Types of Intellectual property
  • Patent, Trade secret and Copyright
  • What is VRIO analysis
  • Google VRIO's analysis
  • What is Value Chain Analysis?
  • Value Chain Analysis of Tesla?
  • Assignment - Value chain Analysis
  • What is the product life cycle?
  • Assignment - Product life cycle
  • What is BCG Matrix?
  • Apple's BCG matrix
  • Assignment - BCG matrix
  • Limitation of BCG matrix

  • What is a Strategy?
  • Corporate level business Strategy
  • What is Ansoff Matrix?
  • Tesla's Ansoff matrix
  • Porter's five force model
  • Porter Generic Strategy
  • Cost Leadership
  • Differentiation
  • Cost Focus strategy
  • Differentiation focus
  • Types of Strategy
  • What is defensive strategy
  • Frontal Attack
  • Flank Attack
  • Attack or offensive strategy
  • encirclement attack
  • Bypass Attack

  • What is the business model?
  • Business Model Innovation
  • Business Model Vs Business plan
  • Business Model Canvas
  • Business Model Canvas Example
  • Uber - Business model canvas
  • Business model canvas assignment
  • Types of Startup
  • Freemium business model
  • Pros and Cons of the business model
  • What is the subscription business model ?
  • "Subscription business model"
  • Pros and Cons of the Subscription business model
  • Croselling Suscription business model
  • Subscription business model assignment
  • What is the platform business model
  • Marketplace business model
  • How to build a marketplace business model

  • Chapter Outline
  • Benefits of entering the foreign market
  • Types of international strategy
  • International Strategy
  • Multidomestic strategy
  • Global Strategy
  • Transnational Strategy
  • " Think local, Act global " - Mcdonald's Case Study
  • Various Mode of Entry
  • Export
  • Licensing
  • Franchising
  • Strategic Alliance
  • Joint Venture
  • Acquisition
  • Wholly-owned Subsidiary
  • International strategy outcomes
  • Risk and Managerial Problems

Program Mentors

Karuna Jain

Karuna Jain

Digital Marketing Lead
igebra.ai
Rakshita Maheshwari

Rakshita Maheshwari

Curriculum Designer
Fanatic Sports
Vikram Pratap Singh

Vikram Pratap Singh

Digital Marketing Specialist
igebra.ai
Karuna Jain

Karuna Jain

Digital Marketing Leadigebra.ai

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